I believe that in order to be truly successful, marketing must tap into a broader cultural context, making the brand relevant to the lifestyles and identities of consumers, rather than their immediate needs and wants.
My team and I develop marketing strategies that enliven the creative ethos of your brand, so as to engage and delight your target audience, while generating and scaling results you desire.
Brands that energize and enthuse me ultimately motivate me to succeed.
Born and raised in Los Angeles, I loved sports for as long as I can remember. In fact, I wanted to be a point guard for the Los Angeles Lakers once upon a time, but eventually realized those career aspirations weren't so realistic for a white Jewish kid. So, I set my sights on sports journalism.
After earning a journalism degree from San Diego State University and working for NBC, ESPN and the Los Angeles Angels' radio station, I left the media industry to start a digital marketing consultancy that would eventually grow an international clientele in North America, Europe, the Middle East and Asia.
When I'm not working, I enjoy playing and coaching basketball, watching documentaries and stand-up comedy, reading self-help books, and traveling.
born and raised in Los Angeles
B.A. in journalism from San Diego State University
passionate about sociology, psychology, technology, social justice, veganism
fond of sushi, green apples, ice cream, IPA beer
rooting for the Lakers, Dodgers, Aztecs