AS FEATURED IN:


I inspire, motivate and help forward-thinking people and businesses fulfill their inherent potential by leveraging:
 

Personal Branding Strategy

PERSONAL BRANDING


 
Digital Marketing Strategy

DIGITAL MARKETING


 
Epic Freelancing

FREELANCE CAREERS



trusted by a few brands you may know:
 



FAST FACTS:

born and raised in Los Angeles

graduated from San Diego State University

passionate about sociology, psychology, technology, basketball

fond of Asian foods, green apples, ice cream and IPA beer

rooting for the Lakers, Dodgers, Aztecs
 

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January 23rd, 1989. 8:21 am. Tarzana, California — Joni and Joe welcome their first of three kids. (That would be me, if you haven't caught on.)

Born and raised in the suburbs of Los Angeles, I loved sports for as long as I can remember. In fact, I wanted to be a point guard for the Los Angeles Lakers once upon a time, but eventually realized those career aspirations weren't so realistic for a white Jewish kid. So, I set my sights on sports journalism.

After earning a journalism degree from San Diego State University and working for NBC, ESPN and the Los Angeles Angels' radio station, I left the media industry to start a personal branding and digital marketing consultancy. Today, I've had the great fortune of working with brands across North America, Europe, the Middle East and Asia.

I also created Epic Freelancing to help freelancers leverage financial success, creative freedom and lifestyle design to build a freelance life they love.

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MY ONLINE COURSES
 

 

WHAT I'M DOING RIGHT NOW


inspiring the next generation of freelancers at Epic Freelancing

reading Start with Why

writing a lot on Medium

mentoring students for San Diego State University's Aztec Mentor Program

eating a (mostly) vegetarian diet

coaching basketball