FRAMING THE CONVERSATION
- 9 out of 10 businesses are using some form of digital marketing, yet more than 6 of them are having trouble assessing its impact.
- Two-thirds of businesses say designing an overall strategy is the biggest challenge they face with digital marketing.
- Only 4 out of 10 businesses agree that they're fully capitalizing on the data that digital marketing provides.
Can you relate?
WHAT IS DIGITAL MARKETING, AND WHY DOES IT MATTER?
- Digital marketing is the process of leveraging the Internet to stand out, create value and stay relevant in the minds of your ideal customers until they are willing (trust), able (means) and ready (timing) to buy what you sell, at the prices you want to sell it.
- The Internet provides the most extensive consumer data in the history of marketing and advertising, allowing businesses to target and attract customers with unprecedented precision at a much more cost-effective rate than traditional marketing and advertising.
- The average adult spends nearly 6 hours each day on the Internet, social media is now the number-one activity on the Web, and more people are using the Web to discover new products and services. In order to compete and thrive in today's economy, it's imperative to be strategically active in the places your customers spend so much of their time.
HERE'S YOUR OPPORTUNITY
Most businesses don't have any real, proven marketing strategy.
If you're like me, your business was built on the back of a good product or service. But when the economy stalled, or when new competitors entered your industry, or when technology disrupted it, it hit you like a high-speed train:
Real, lasting success requires more than just a good product or service.
It requires sophisticated systems and strategies around marketing and branding. That's why most businesses only rely on one way to attract new customers and increase the spending frequency of existing ones:
Sure, they may dabble in some digital marketing. They may have a website, and perhaps a blog. They may play around with social media and email marketing. It's what we call random acts of marketing.
But, at the end of the day, most businesses aren't attracting new customers, maximizing loyalty and increasing spending frequency from their sporadic and frivolous use of digital marketing.
So, they place their bets on word-of-mouth, which is great form of marketing — but there's one problem: You CAN'T build a legitimate business only from word-of-mouth because:
You can't CONTROL it.
When I say a "legitimate business," I mean a business that creates security when the economy goes bad, or when unexpected things happen, or when you want to scale. However, you can't scale your business if you don't have CONTROL of the way you attract new customers, maximize loyalty and increase spending frequency. When you ONLY rely on word-of-mouth, you relinquish all control.
Any business who's been in the game for awhile will tell you: There are times when word-of-mouth suddenly and unexpectedly dries up.
That's why so many businesses are forced to downsize, slash their budgets or even close up shop altogether. They get backed into a corner, without any way out. They don't realize:
Digital marketing is a SKILL.
- You have to become SKILLED at effectively marketing your business and building a brand.
- You have to become SKILLED at using psychology to maximize the perceived value of your products and services.
- You have to become SKILLED at creating systems that allow you scale marketing without adding costs.
Right now, you have two options:
- "The Long & Winding Road" — continue doing what you've been doing, or try to figure it out on your own, and slowly piece things together through a lot of trial and error
- OR -
- "The Fast-Track" — adopt proven systems, strategies and tactics that will quickly expedite the process of attracting new customers, maximizing loyalty and increasing spending frequency
Hi, I'm Josh Hoffman ...
... an international digital marketing consultant, strategist and instructor.
Since 2012, I've worked with businesses and brands across North America, Europe, the Middle East and Asia, including some you may know:
To help my clients compete and thrive in today's economy, I use the following approach:
- Forward-Thinking: combine the latest trends and user experience to build awareness, interest and trust between a business and its ideal customers at scale
- Unexpected & Relevant: command and keep customers' attention until they are willing, able and ready to buy products and services at the price a business wants to sell them
- Customer-Centric: give customers what they want (interesting, entertaining and informative content that speaks to who they are and what they aspire to be) and they will give you what you want in return
Here are a few places I’ve been featured:
My number-one goal is to help you:
Attract more of your ideal customers at scale
Maximize loyalty among your customers, so they spend more frequently and generate stronger word-of-mouth
Minimize your marketing expenses over the long-term
In other words: I want your business to be better off than it was before we started working together.
So, if you're sick of guessing where your next customers are going to come from ...
If you want to build a system that consistently attracts more of your ideal customers, creates more loyalty and increases spending frequency ...
If you want the opportunity to grow and expand your business ...
And if you want bullet-proof your business in the event of an economic downturn or technological disruption ...