I help brands turn marketing into a customer acquisition and retention machine.

As a strategic advisor and, really, your secret weapon, we'll work together to help your company or organization dramatically increase its core goals, while reducing associated costs in the long-run.

The goal: to move your brand forward in a digital world through process improvement, consumer behavior analysis, competitor landscaping, trend-spotting, and creative marketing concepts that drive results you desire.

I've worked with entrepreneurs, small businesses, non-profit organizations, and some of the world's most interesting brands, including W Hotels, Intuit QuickBooks, WeWork, Milan Design Week, the U.S. Embassy in Tel Aviv, China's International Institute of Education, Coworker.com, Fidelity Investments, SodaStream, Fendi and LYFE Kitchen Restaurants.


Since 2012, I’ve developed a proven system that helps my clients conquer real marketing results. If you’re craving change and want to take advantage of the Internet to dramatically increase customer acquisition and retention, we’ll get there together. 
 

 
 

During Tip-Off, we discover and uncover the heart of your brand (or brand-to-be). We discuss where you’ve been, where you are, and where you need to go. Tip-Off is unique to each client, therefore requiring an individualized approach to content, customer experience and engagement, and digital marketing strategy.

To identify each eyelash and freckle of your brand, we analyze everything: content, social, websites, email, mobile, advertising, personas, customer experience, competitors and more. I don’t expect you to have all this information pulled together and tied with a ribbon—I help gather the resources necessary to complete the Tip-Off phase.

After the Tip-Off, I won’t claim to know your brand better than you do, but that’s my goal.

AVERAGE DURATION: 2 WEEKS

 
 

Once we’ve won the Tip-Off and discovered where you are and where your competitors are, it’s time get to you moving in the right direction, fast.

In Phase 2, we tackle the questions you’ve been asking yourself for months, maybe even years, including:

  • What type of content should you be creating?
  • How can we best tell your brand story?
  • What digital media best supports your content?
  • How often should you post on social media?
  • How can we build your email subscriber list?
  • Is anyone using Twitter and Snapchat anymore?
  • What is the value of video content, and how much should you invest in it?
  • How can you amplify your content internally?
  • How can you make the most of influencer marketing?
  • What metrics should you focus on when measuring the strategy's effectiveness?
  • What tools should you be using to measure our social media?
  • How can we tie social media advertising to email and Web behavior?

When answering these questions (and many more), I will prepare you and your team to step into the driver's seat with a comprehensive, ready-to-implement Game Plan, which will include:

  • Digital Marketing Strategy and Measurement, including:
    • Social Media Marketing
    • Content Marketing
    • Search Engine Marketing
    • Email Marketing
    • Paid Media (Google, Facebook, etc)
  • Personal Branding Strategy and Measurement
  • Automation Systems and Processes
  • Online Customer Experience Strategy and Measurement


AVERAGE DURATION: 3-4 WEEKS

 
 

Once delivered, the Game Plan is a gift and a curse.

Yes, you now have a recipe for taking your marketing success to the next level. However, the plan will invariably recommend change, and change can be difficult and uncomfortable. I’ve learned (the hard way, unfortunately) that if I hand over a Game Plan and go on my way, my client's chance for meaningful success is diminished significantly.

No one wants that, hence Full-Court Press.

In this final phase, I work with you and/or your team to implement the Game Plan. Or, if you need a third-party individual to implement the Game Plan for you, I will source, interview and provide you with up to three recommendations in your local area.

Either way, we meet virtually every week to monitor progress, optimize the plan (because digital, in particular, changes all the time), train you and/or your team on new tactics, and journey together on a trajectory of success. (It goes without being said that I'm available via email in between our virtual meetings.)

AVERAGE DURATION: 6-8 WEEKS


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PROGRAM DETAILS
 

  • 12 weeks total
  • 1 hourly session per week via Skype or phone (your choice) and screen-sharing (12 sessions total)
  • Unlimited consulting via email for 6 months total
  • 100% money-back insurance policy (see below)

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GUARANTEED OUTCOMES
 

  • Clear, comprehensive Marketing Strategy & Plan of Action for the digital world
     
  • Streamlined, scabale, semi-automated customer acquisition and retention
     
  • Measurable, time-oriented Key Performance Indicators to optimize the success of the Strategy & Plan of Action in the short- and long-run
     
  • Systems and processes that ensure maximum efficiency with regard to time, labor, money, and ROI
     
  • Hands-on training and progress monitoring with the person(s) responsible for executing the Strategy & Plan of Action (provided by the client)
     
  • Reduction of costs associated with marketing in the long-run

Money-Back Guarantee

YOUR INSURANCE POLICY


It’s simple: Apply the material. Take advantage of the private, 1-to-1 strategy sessions and unlimited email coaching. Put in the time and effort. Dig in and use all the tools at your disposal. Show me that you really tried to make it happen!

If you haven’t had any success from your investment within the first 12 months of signing up, I’ll make sure you get every single cent back.

(To date, not a single one of my 75+ clients has requested to use this insurance policy, but I provide it anyway to ensure you get your money's worth.)


FOR A QUOTE, OR TO FURTHER DISCUSS...

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