FRAMING THE CONVERSATION
 

  • In this global economy, we're no longer competing with just our neighbors and community members; we are forced to compete with people and businesses from around the country, and across the world.
     
  • As a result, good products, services, business cards or résumés are no longer enough to stand out amongst the competition.
     
  • The average person spends nearly six hours online every day, which means you need a strong, Internet-based personal brand that will help you create value and stay relevant in the minds of people who can expedite your career success.


Can you relate?
 

 

WHAT THE HECK IS PERSONAL BRANDING, ANYWAY?
 

 

Personal branding is the practice of marketing yourself and your career as a brand — the desired image or impression you want to create in the minds of people who can expedite your career success.

A strong personal brand will enable you to achieve greater, faster career success by:

  • Strengthening and growing your social network at scale
  • Elevating your likeability, relatability and influence
  • Helping you land a better job or attracting more customers
  • Developing thought leadership and industry recognition
  • Creating additional opportunities for your future

Regardless of age, regardless of profession, regardless of the business or career we happen to be in, each one of us needs to understand the importance of branding. To be successful today, our most important job is to be CEO for the brand called You.

 

 
 

HERE'S YOUR OPPORTUNITY
 

 

Most people, including your competitors don't have any real, proven personal branding strategy.

If you're like me, your career was built on the back of a good résumé, and your business was built on the back of a good product or service. But when the economy stalled, or when new people entered your industry, or when technology disrupted it, it hit you like a high-speed train:

Real, lasting success requires more than just a good résumé, product or service.

It requires sophisticated systems, strategies and tactics around personal branding. That's why most people only rely on one way to advance their career:
 

 
 

Sure, they may dabble in some networking or one-off personal branding attempts. They may have a website. They may play around with social media. It's what we call random acts of personal branding.

But, at the end of the day, these random acts don't make a tangible difference. They back us into a corner, minimizing our opportunities and mobility. Because, these people don't realize:

 
 

Personal branding is a SKILL.

  • You have to become SKILLED at effectively marketing yourself and building a personal brand.
     
  • You have to become SKILLED at using psychology to maximize your perceived value.
     
  • You have to become SKILLED at creating systems that allow you scale your efforts and investments without adding costs.
     
 
 

Right now, you have two options:

 
 
  1. "The Long & Winding Road" — continue doing what you've been doing, or try to figure it out on your own, and slowly piece things together through a lot of trial and error

    - OR -
     
  2. "The Fast-Track" — adopt proven systems, strategies and tactics that will quickly expedite the process of achieving greater, fast career success
     
 
 


Hi, I'm Josh Hoffman ...

 
 

... an international personal branding consultant, strategist and instructor.

Since 2012, I've advised hundreds of people across North America, Europe, the Middle East and Asia – including entrepreneurs, freelancers, business owners, CEOs, employees and students – to dramatically achieve greater, faster career success.

To help my clients compete and thrive in today's economy, I use the following approach:

  • Forward-Thinking: combine the latest trends and best practices to build awareness, connection and loyalty between you and your social circles
     
  • Unexpected & Relevant: command and keep people's attention until they are willing, able and ready to help you along your career path
     
  • People-Centric: give your social circles what they want and they will give you want you want in return
 


Here are a few places I’ve been featured:
 

 

My goals are to help you:

  1. Attract more of your ideal career opportunities at scale

  2. Maximize loyalty and connection among your social circles, so they recommend you more often and produce stronger word-of-mouth

  3. Minimize your personal branding investment (time and money) over the long-term


In other words: I want your career to be better off than it was before we started working together.

So, if you're sick of guessing where your next career opportunities are going to come from ...

If you want to build a system that consistently attracts more of your ideal opportunities, creates more loyalty and connection, and produces stronger word-of-mouth  ...

If you want to achieve greater, faster career success ...

And if you want bullet-proof your career in the event of an economic downturn or technological disruption  ...
 

Club: PBC is your gateway.
 

 

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HOW IT WORKS

 

PHASE 1: TIP-OFF 🏀 

During Tip-Off, we discover and uncover the heart of your personal brand (or personal brand-to-be). We discuss where you’ve been, where you are, and where you need to go. Tip-Off is unique to each person, therefore requiring an individualized approach to content, online experience and engagement, and strategy.

To identify each eyelash and freckle of your personal brand, we analyze your entire online brand, including your measurable goals, your website (if you have one), your social media profiles (if you have them) and anything else that comes up when we do a Google search of your name. I don’t expect you to have all this information pulled together and tied with a ribbon—I help gather the resources necessary to complete the Tip-Off phase.

After Tip-Off, I won’t claim to know you better than you know yourself, but that’s my goal.

DURATION: 14 days

PHASE 2: THE GAME PLAN 🏀 

Once we’ve won the Tip-Off and discovered where you are and where your competitors are, it’s time get to you moving in the right direction, fast.

In Phase 2, we tackle the questions you’ve been asking yourself for months, maybe even years, including:

  • What type of content should I be creating?
  • How can I best tell my story?
  • What digital media best supports my content?
  • How often should I post on social media?
  • How can I build an email subscriber list?
  • Is anyone using Twitter and Snapchat anymore?
  • What is the value of video content, and how much should you invest in it?
  • How can I amplify my content?
  • How can I make the most of my online and offline relationships?
  • What metrics should I focus on when measuring my personal brand's effectiveness?
  • What tools should I be using to enhance, automate and measure my online platforms?

When answering these questions (and many more), I will prepare you to step into the driver's seat with a comprehensive, ready-to-implement Game Plan.

DURATION: 21 days

PHASE 3: FULL-COURT PRESS 🏀 

Once delivered, the Game Plan is a gift and a curse. Yes, you now have a recipe for taking your personal brand to the next level. However, the plan will invariably recommend change, and change can be difficult and uncomfortable. I’ve learned (the hard way, unfortunately) that if I hand over a Game Plan and immediately part ways, my client's chance for meaningful success is diminished significantly. No one wants that.

Enter Full-Court Press.

In this final phase, I work with you to implement the Game Plan. Or, if you need a third-party individual to implement the Game Plan for you, I will source, interview and provide you with up to three recommendations in your local area.

Either way, we meet virtually every two weeks to check progress, optimize the Game Plan(because digital, in particular, changes all the time), train you on new tactics, and journey together on a trajectory of success. (Of course, I'm always available via email in between virtual meetings.)

DURATION: 55 days
 

 

 
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FREQUENTLY ASKED QUESTIONS


Who is Club: PBC for?

Club: PBC is ideal for entrepreneurs, freelancers, business owners, CEOs, employees and students who want to achieve greater, faster career success.

When will I start to see results?

The systems, strategies and tactics take some time to implement, so don't expect overnight success. That's why I offer a 6-month insurance policy, not 30 or 60 days like many other folks. If you start implementing the material right away, and stay consistent, give yourself a few months and you'll start to see impressive results.

What happens after I sign up for Club: PBC?

After you sign up for Club: PBC, you will be taken to a members-only section, where you can schedule our first strategy session.

Where's the fine print?

It's right here: No long-term contracts, month-to-month billing, cancel anytime for any reason, and a 6-month money back guarantee.

What if I'm unhappy with Club: PBC?

It’s simple: Apply the custom strategy I build for you. Take advantage of the monthly strategy and training sessions, as well as the unlimited and on-demand email coaching. Put in the time and effort over a handful of months. Dig in and use all the tools at your disposal. Show me that you really tried to make it happen! If you haven’t found any success with Club: PBC within 6 months of enrollment, I’ll make sure you get every single cent back.
 

 

THE 6-MONTH INSURANCE POLICY
 

 

It’s simple: Apply the custom strategy I build for you. Take advantage of the monthly strategy and training sessions, as well as the unlimited and on-demand email coaching. Put in the time and effort over a handful of months. Dig in and use all the tools at your disposal. Show me that you really tried to make it happen! If you haven’t found any success with Club: PBC within 6 months of enrollment, I’ll make sure you get every single cent back.
 

 

 


Achieve greater, faster career success.

 


ALL-STAR

LIMITED-TIME: $250 x 3 MONTHS

(normally $330 x 3 months)

❌  Custom Personal Branding Strategy

✅  12-Week Action Plan

✅  6 Strategy Sessions (every 2 weeks)

✅  Unlimited Email Coaching for 3 Months
 


SUPERSTAR

LIMITED-TIME: $1,200 x 3 MONTHS

(normally $1,600 x 3 months)

✅  Custom Personal Branding Strategy

✅  12-Week Action Plan

✅  9 Strategy Sessions (every 10 days)

✅  Unlimited Email Coaching for 3 Months