I help everyday people turn personal branding into greater, faster career success in 90 days.
I'm a strategic advisor and, really, your secret weapon. I've worked with hundreds of entrepreneurs, freelancers, business owners, CEOs, employees and students to dramatically achieve greater, faster career success.
The goal: to expeditiously move your career forward through online and offline strategies, systems and tactics that drive results you desire.
How I Work
Over the past five years, I’ve developed a proven system that helps my clients conquer greater, faster career success via personal branding. If you’re craving change and want to take advantage of the Internet to dramatically increase business and career opportunities, both now and in the future, we’ll get there together.
PHASE 1: TIP-OFF 🏀
During Tip-Off, we discover and uncover the heart of your personal brand (or personal brand-to-be). We discuss where you’ve been, where you are, and where you need to go. Tip-Off is unique to each person, therefore requiring an individualized approach to content, online experience and engagement, and strategy.
To identify each eyelash and freckle of your personal brand, we analyze your entire online brand, including your measurable goals, your website (if you have one), your social media profiles (if you have them) and anything else that comes up when we do a Google search of your name. I don’t expect you to have all this information pulled together and tied with a ribbon—I help gather the resources necessary to complete the Tip-Off phase.
After Tip-Off, I won’t claim to know you better than you know yourself, but that’s my goal.
DURATION: 14 days
PHASE 2: THE GAME PLAN 🏀
Once we’ve won the Tip-Off and discovered where you are and where your competitors are, it’s time get to you moving in the right direction, fast.
In Phase 2, we tackle the questions you’ve been asking yourself for months, maybe even years, including:
- What type of content should I be creating?
- How can I best tell my story?
- What digital media best supports my content?
- How often should I post on social media?
- How can I build an email subscriber list?
- Is anyone using Twitter and Snapchat anymore?
- What is the value of video content, and how much should you invest in it?
- How can I amplify my content?
- How can I make the most of relationship marketing?
- What metrics should I focus on when measuring my personal brand's effectiveness?
- What tools should I be using to enhance, automate and measure my online platforms?
When answering these questions (and many more), I will prepare you to step into the driver's seat with a comprehensive, ready-to-implement Game Plan, which will include some combination of:
- Content Marketing Strategy and Measurement
- Social Media Strategy and Measurement
- Email Marketing Strategy and Measurement
- Amplification Strategy and Measurement
- Online Experience Strategy and Measurement
DURATION: 21 days
PHASE 3: FULL-COURT PRESS 🏀
Once delivered, the Game Plan is a gift and a curse. Yes, you now have a recipe for taking your personal brand to the next level. However, the plan will invariably recommend change, and change can be difficult and uncomfortable. I’ve learned (the hard way, unfortunately) that if I hand over a Game Plan and immediately part ways, my client's chance for meaningful success is diminished significantly. No one wants that.
Enter Full-Court Press.
In this final phase, I work with you to implement the Game Plan. Or, if you need a third-party individual to implement the Game Plan for you, I will source, interview and provide you with up to three recommendations in your local area.
Either way, we meet virtually every two weeks to check progress, optimize the Game Plan (because digital, in particular, changes all the time), train you on new tactics, and journey together on a trajectory of success. (Of course, I'm always available via email in between virtual meetings.)
DURATION: 55 days