San Francisco Blockchain Week

San Francisco Blockchain Week is the world’s largest blockchain-inspired series of events.


THE CHALLENGE

Drive as many ticket sales as possible during the final four weeks leading up to the events
 

San Francisco Blockchain Week - Epicenter


THE APPROACH

Led the development and execution of a Digital Marketing Strategy & Plan of Action, including a digital magazine, social media, email marketing and affiliate marketing to generate nearly 3,000 additional ticket purchases and more than $200,000 in sales

W Hotel & Residences

The W Hotel & Residences opened in Tel Aviv's sister city, Jaffa, in 2018.


THE CHALLENGE

Change the perception of Jaffa, a lesser-known and sometimes-misunderstood area of Tel Aviv, leading up to the opening of the W Hotel & Residences
 

1018316866.jpg


THE APPROACH

In partnership with the client's PR agency, led the development and execution of a Digital Marketing Strategy & Plan of Action, including a digital magazine, social media and email marketing to distribute human-interest content about the diverse people, places and history of Jaffa
 

Westside Tile & Stone

Westside Tile & Stone offers one of the largest selections of tile and stone products across the United States.


THE CHALLENGE

Grow brand awareness, recognition and trust across the client's target markets; increase engagement with current and prospective customers (e.g. interior designers); elevate the brand's industry prominence; and generate more sales building opportunities
 


THE APPROACH

Led the development and execution of a Digital Marketing Strategy & Plan of Action that featured an interior design-focused digital magazine, including a content strategy, social media strategy, and email marketing strategy to better engage Southern California-based interior designers
 

Fendi

Fendi is an Italian luxury fashion brand that was founded in 1925.


THE CHALLENGE

Historically known for its fur and leather goods, Fendi was challenged with pushback from younger demographics that typically not support brands which sell products made from animals.
 

HK_cover_d.jpg


THE APPROACH

Develop a Social Media and Content Marketing Strategy for Fendi's then-new digital magazine F Is For, to better engage younger audiences with original, entertaining, millennial-focused content, ultimately changing Fendi's brand image among younger demographics
 

Coworker.com

Coworker.com is the world's largest search engine for coworking spaces.


THE CHALLENGE

Attract more website users who make a measurable connection with a coworking space; increase brand excitement and loyalty with existing and potential users; and strengthen the brand's value proposition to owners/managers of coworking spaces that currently do not have or have not claimed their listing on the website
 


THE APPROACH

Design and implement a Content Marketing Strategy that generates more shareable content within the lifestyles and identities of Coworker.com’s target audiences; and create a publishing program to more strategically promote coworking spaces, therefore strengthening Coworker.com’s value proposition to owners/managers of coworking spaces.
 

Citizen Café

Citizen Café is an international language school based in Tel Aviv.


THE CHALLENGE

Increase overall brand awareness and excitement, as well as the overall number of leads per semester.
 

DSC_8312.JPG


THE APPROACH

Led the development and execution of a new Marketing Strategy & Plan of Action, including a more social media presence, email marketing automation, video and other multimedia content, paid social assets, landing pages, copywriting, a new brand website, and events.
 


THE results

Increased numbers of leads per semester by 15 percent

Increased number of website visitors by 300+ percent

Increased total audience by 51 percent

Increased average monthly exposure on Facebook to 80,000+