Citizen Café

Citizen Café is an international language school based in Tel Aviv.


THE CHALLENGE

Increase overall brand awareness and excitement, as well as the overall number of leads per semester.
 

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THE APPROACH

Led the development and execution of a new Marketing Strategy & Plan of Action, including a more social media presence, email marketing automation, video and other multimedia content, paid social assets, landing pages, copywriting, a new brand website, and events.
 


THE results

Increased numbers of leads per semester by 15 percent

Increased number of website visitors by 300+ percent

Increased total audience by 51 percent

Increased average monthly exposure on Facebook to 80,000+