Fendi

Fendi is an Italian luxury fashion brand that was founded in 1925.


THE CHALLENGE

Historically known for its fur and leather goods, Fendi was challenged with pushback from younger demographics that typically not support brands which sell products made from animals.
 

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THE APPROACH

Develop a Social Media and Content Marketing Strategy for Fendi's then-new digital magazine F Is For, to better engage younger audiences with original, entertaining, millennial-focused content, ultimately changing Fendi's brand image among younger demographics