W Hotel & Residences

The W Hotel & Residences opened in Tel Aviv's sister city, Jaffa, in 2018.


THE CHALLENGE

Change the perception of Jaffa, a lesser-known and sometimes-misunderstood area of Tel Aviv, leading up to the opening of the W Hotel & Residences
 

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THE APPROACH

In partnership with the client's PR agency, led the development and execution of a Digital Marketing Strategy & Plan of Action, including a digital magazine, social media and email marketing to distribute human-interest content about the diverse people, places and history of Jaffa