friends with benefits
Hi, I'm Josh
Brand Marketing Strategist
Mental Health Advocate
Born and raised in Los Angeles, I loved sports for as long as I can remember. In fact, I wanted to be a point guard for the Los Angeles Lakers once upon a time, but eventually realized those career aspirations weren't so realistic.
After earning a journalism degree from San Diego State University, and working for media outlets like NBC and ESPN, I transitioned to the field of marketing with one thing in mind: The future of marketing is storytelling, experiences, and people.
When I'm not working, I enjoy playing and coaching basketball, watching documentaries and stand-up comedy, reading self-help books, and traveling.
My Approach to Brand Marketing
Marketing must tap into a broader context, making the brand relevant to the lifestyle, culture, and identity of its customers, not just their superficial needs and wants.
There's a difference between digital marketing and marketing in our digital, on-demand, multi-device world. Those who understand this difference and execute accordingly will thrive moving forward.
In the present-day "Attention Economy," creative brand storytelling and human-interest content generates the most attention and excitement for any given business or organization.
Quotes I Work By
Marketing is no longer about the stuff you make, but about the stories you tell.
New York Times bestselling author
Let's talk shop.