I help companies better connect with their customers in our digital world.

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Hi, I'm Josh

  • Brand Marketing Strategist

  • Basketball Fanatic

  • Mental Health Advocate

Born and raised in Los Angeles, I loved sports for as long as I can remember. In fact, I wanted to be a point guard for the Los Angeles Lakers once upon a time, but eventually realized those career aspirations weren't so realistic.


After earning a journalism degree from San Diego State University, and working for media outlets like NBC and ESPN, I transitioned to the field of marketing with one thing in mind: The future of marketing is storytelling, experiences, and people.

In addition to helping businesses and brands of all kinds achieve bette results through marketing, I am also the founder of The Business of Media and The Institute for Athlete Branding & Marketing.

When I'm not working, I enjoy playing and coaching basketball, watching documentaries and stand-up comedy, reading self-help books, and traveling.

My Approach to Brand Marketing


Marketing must tap into a broader context, making the brand relevant to the lifestyle, culture, and identity of its customers, not just their superficial needs and wants.


There's a difference between digital marketing and marketing in our digital, on-demand, multi-device world. Those who understand this difference and execute accordingly will thrive moving forward.


In the present-day "Attention Economy," creative brand storytelling and human-interest content generates the most attention and excitement for any given business or organization.

Quotes I Work By

Marketing is no longer about the stuff you make, but about the stories you tell.

Seth Godin

New York Times bestselling author

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© 2020 by Josh Hoffman